If you're hoping to win over more customers for your oil company, the best thing to do first is to assess what your customers' top needs actually are. A lot of the time a minor difference will be what sets one business ahead of the competition, especially in the oil industry where there can be multiple similar companies in a service area. It's a good idea to start looking out for the impactful changes you can make that will grab a customer's attention. With that in mind, here are the top four things that your customers are looking for when they need to choose an oil company.
1. 24/7 Support
One of the most important things to customers is knowing that there will be support available whenever they need it. Nobody wants to deal with an answering machine or have to wait until Monday when an emergency happens. Customers will always prefer the company that's easiest to get in touch with.
2. Well-Trained Technicians & Customer Service Representatives
The people who represent you matter. Technicians and customer service representatives give the longest lasting impression of your business to customers. Both should be knowledgeable and consistently pleasant to deal with.
3. Affordable Prices
Pricing will definitely be one of the first areas potential customers look when comparing companies. Offering flexible payment plans and making it easy to see which fees you charge are just a few ideas that are always appreciated.
4. Great Reputation and Reviews
Your online presence is so important; customers will be looking for positive reviews from previous customers, and they love to see high levels of company engagement. Companies that respond to their reviews leave a great impression. Always encourage reviews from your current customers.
An easy way to boost your reputation and encourage positive reviews is to choose Insta Answer for your customer service representatives and after hours answering service. Our around the clock service and highly experienced representatives have been making companies stand out for over 50 years. Contact us today to get started!